9 Types Of Emails You Need To Send To Your Email List
We’ve all been told that we need to collect leads, and a more popular way is to collect email address. We install plugins like Sumo, work on increasing the opt-in rates, but then we struggle with how to actually cultivate this list.
You’ll want to start sending out email newsletters from the moment the first subscriber signs up. You do not need to wait until you hit a milestone number that you deem successful. Plus you can always reuse old newsletter by retweaking the content.
If you’ve been collecting email addresses but have no idea what to send, here are nine things you can send to your email list so you can start rockin’ your email newsletter.
#1. Free Downloads, Checklists, Or E-Books
Everyone loves free stuff, especially if it is targeted at them and are actually useful. Giving away something for free is a great way to showcase your knowledge on a subject, and if it is actually helpful, you’re building trust between you and your subscribers which primes them for future launches or a paid product.
You can also use free downloads as content upgrades, which are additional materials that a reader can sign up to receive after reading a blog post.
If you aren’t sure what to offer as a freebie, take a look at any of your blog posts and see if you can repurpose a blog post into an e-book, or combine a few similar blog posts to create a comprehensive e-book.
If you have a course, you can offer a free checklist that ties back to the course subject. For example, if you have a course on Pinterest marketing, you can offer a free checklist on things you’ll need for a Pinterest business account.
#2. Behind-The-Scenes Content
Create a personal connection with your email list by showing them a behind-the-scenes of your business or your life.
You can show them how you run your business or your day to day life, and it can be a simple written format or a short video, or both.
#3. Share Case Studies
Getting to learn about someone else’s growth and the steps they took to get there, can be both useful and interesting to your list. This was from an email that Derek Halpern sent, where he teased about how he grew his email list with a button to watch his latest video.
You can choose to either have the entire case study covered in the email or redirect your readers to a blog post/video about the case study.
#4. Reminders And News
If you have products, services, or events as part of your business, then you could simply send them updates when you’ve added new products to your shop, are offering a discount, or are launching a course. This keeps your subscribers up to date and advertises all of the awesome things you’re doing.
Ryan Robinson who runs the podcast The Side Hustle Project regularly sends emails to update his list about his latest episodes.
#5. Recap Of Blog Posts
Keep things simple by sending a recap of your latest blog posts or popular blog posts. Most subscriber don’t actually read each of your recent posts, so sending them an email update is a great way to remind them to head back to your blog and keep driving traffic back to your site.
#6. Old Blog Posts = Recycled Material
Number 6, recycle older blog posts and send it out as a newsletter. Here, you’re not sending them back to your website. Instead, you’re repurposing an older popular post that is no longer getting much traffic into a newsletter. You can update the information so that it is current or add any other new ideas to that topic.
#7. A Getting-To-Know-You Email
Number 7, send out a getting to know you email. A getting to know you email is basically asking your subscribers to tell you more about themselves. As an online entrepreneur, you’ll want to know your audience as much as possible, which allows your marketing to get even more targeted.
What you’ll want to do is to send them an email asking them to respond back with information about themselves. You can ask them about their experience with a particular topic for instance. You can also send them an email with different link options and ask them to select one that best describes them, which will then be segmented in your email provider.
For instance, you can ask them to select if they are an entrepreneur or a marketer or a freelancer and letting them know that future relevant emails will be sent based on the option that they click on.
This was the first email from Pat Flynn of Smart Passive Income once I subscribed to his email list. A great way to know the demographics of your subscribers.
#8. Exclusive Content
Offering exclusive content just makes your subscribers want to stay subscribed. If you’re just going to send your email subscribers the same content you publish on your Youtube channel, podcast, or blog, there is little reason for them to stay subscribed.
That doesn’t mean that you have to offer an epic time-consuming to create content. You can offer exclusive content in short forms like 5 quick tips.
#9. Curated List Of Resources
Number 9, create a curated list of resources. In this email, you can curate interesting articles that you’ve read, podcasts that you’ve listened to, or informative videos that you’ve watched, or best books that you’ve recently read. Here you’re building good karma by sharing other people’s content, which is great when you do not have time to create your own content.
At the end of the day, the important thing to note is to make your emails useful for your subscribers. Always ask yourself, “How is this helpful for my readers?”
Do you have an email newsletter? If so, what do you send out to your subscribers? Let me know in the comments section below.
ABOUT THE AUTHOR
Chrys is the founder of Chrys Media, a Messenger marketing agency focused on helping online businesses engage, give value, and sell to their ideal clients.