How To Automate Your Social Media Marketing
Are you trying to grow your online business with social media marketing but it is taking up too much of your time? As an online entrepreneur myself with a never-ending list of things to do, I have developed a system that allows me to automate my social media marketing.
Why Do Businesses Need Social Media Automation?
I love social media marketing and it is a huge part of what we do at Chrys Media. But it takes up a huge amount of time, and between content creation, selling, customer service, and a whole bunch of other stuff to do daily, it can be a pain consistently getting all of the social media tasks done.
A lot of online entrepreneurs are worried that automating their social media marketing is either going to be expensive or come across as inauthentic and bot-like, but if you use automation with care and blend it with human interaction, it is going to help lighten the load.
Social media automation tools can save you time and effort, it’s not going to replace what needs to be done by a human. I want you to think of social media marketing automation not as autopilot, but as cruise control – it helps you take care of the daily work, which gives you the freedom to concentrate on other aspects of your business.
How To Use Social Media Automation
The first thing I do with my social media marketing automation is I schedule and optimize my posts for the most engagement. When you’re using social media for your business, it is different than using social media for your own personal use.
For example, with my own personal Instagram account or Facebook account, I posts whenever I’m doing something cool or I’m eating something that looks awesome – it is all unplanned and I don’t keep to regular schedule. I cannot do that with a business.
In order for social media marketing to work for your business, you are required to write and publish multiple posts per day or week, and doing it in real time forces you to regularly stop whatever else you’re doing. This is where automation is awesome because it helps you achieve consistency. It means that your updates get posted on time, your followers get the content they expect, and your day goes on without the constant interruptions.
When you use automation to post your updates at the optimal timings, it’s like having the ability to speak to your audience only at the times when you know they’ll be listening.
The second thing I do is to curate top articles, blog posts, and photos across the web and social media and import them into my social media queue. I use tools like Pocket and Dlvr.it to find and save articles that I can share to my social media followers.
I also like adding a call-to-action to every link I share, and I recommend using Snip.ly for this because you can add your custom call-to-action to any page on the web, allowing you to engage your followers through every link you share. For example, you can attach a button to the page that links to your own website, so that people can discover you while they read.
The third thing I do is to create custom responses to customer queries by using chatbots. The tool that I use for this is Manychat, which is a great tool that allows you to build Facebook Messenger bots without coding.
Remember when I said you need to combine automation with human touch? Besides my messenger bot responding to questions and comments with pre-written responses, I also use Manychat’s live chat feature to respond to some messages personally.
The fourth I do with social media automation is using a tool called IFTTT. Hands down, it is one of my favorite tools to use because what it does is that it connects two services together seamlessly, using recipes or formulas that include a trigger and an action.
So, when a specified trigger takes place in one channel, an action takes place in the other. For example, if I can automate everytime I upload a video on YouTube, IFTTT automatically tweets about it on my Twitter account.
Other awesome things you can do with IFTTT include scheduling advance posts on Facebook Pages with Google Calendar and add posts from Feedly to Buffer by clicking ‘save for later’.
The last thing I like to do with social media automation is to get informed whenever my brand or a keyword that I’m tracking is mentioned on social media. You can easily perform brand monitoring, and competitor analysis, and you can also use it to get in touch with your customers and resolve their queries right away.
Another tip is to create alerts for your competitors so that you can perform competitor analysis and generate more leads by discovering their unhappy customers and swooping in with a better solution. I like to use this tool called Mention for this.
Social Media Automation Mistakes To Avoid
Do not make these 2 social media automation mistakes!
The first mistake to avoid is forgetting to stay human. Don’t automate personal messages, don’t rely solely on automation, don’t send automated direct messages on Twitter or Instagram (I really hate when someone sends me an automated message), and always try to add a human touch when a customer reaches out to you on social media.
The second mistake to avoid is forgetting to post on weekends. The awesome thing about social media automation is that you can schedule content in advance and interact with potential customers when other brands aren’t posting.
What social media automation tools do you use? Would you use some of the tools mentioned earlier? Let me know in the comments below!
ABOUT THE AUTHOR
Chrys is the founder of Chrys Media, a Messenger marketing agency focused on helping online businesses engage, give value, and sell to their ideal clients.