If you are a business coach thinking about using Facebook Messenger marketing for your coaching business, you might be wondering what can you do with this marketing channel.
I've worked with many business coaches, and have found 3 main Facebook Messenger marketing strategies for business coaches.
They are using it to develop a 1 on 1 personalized experience with your audience, using it to qualify your leads, and moving your new leads down the sales funnel much faster.
1. Develop A 1 on 1 Personalized Experience With Your Audience
Because Messenger marketing and messaging apps are very different from email marketing. content marketing or paid advertising, using a platform like Facebook Messenger to have conversations with your audience, you are able to have a 1 on 1 personalized experience unlike any other marketing channels.
And here's the best thing about using Facebook Messenger marketing to create this one-on-one conversation. You can do it at scale using automation, which will allow you to not just scale up your coaching business, but also free up your time from doing the same repetitive tasks.
2. Qualifying Your Leads
As a business coach, you get new people into your funnel constantly. But not all of them are the right client for you, which is why it is important to qualify your leads.
Using Facebook Messenger marketing, you can actually qualify your leads through things like quizzes or surveys.
You can ask them qualifying questions and at the same time, you can tag them as they answer. At the end of the quiz, you will know if this person is the right fit for you or not.
3. Move New Leads Down The Sales Funnel Faster
We know that using a messaging app, with the back and forth conversation, you can move
one from a cold audience to a warm audience to a very hot audience really fast.
The conversation is going back and forth, back and forth, you are asking questions and they're answering. You're giving them a lead gen offer, they're consuming it. They're moving down the funnel so much faster than you would normally.
Since we know that we can move people down the funnel much faster with messenger marketing, we want to try things like running challenges like your five-day challenges, giving away your four-part video series, inside of messenger.
An example of a messenger flow that you can use to move someone down the funnel: first, you ask them a question related to whatever that you're selling. Now once they answer that, you can give them a free lead gen, whether that's a PDF or a free video series.
You can then immediately follow up with the sale. So you can move them down the sales funnel so much faster and it happens one after the next with no delay between the messages.
Are you ready to start using Facebook marketing for your coaching business? Contact Chrys Media today to learn how we can move your coaching business forward with Facebook marketing.
ABOUT THE AUTHOR
Chrystabelle is the founder of Chrys Media, a Facebook Messenger marketing agency focused on helping high-ticket service based businesses get more leads, engagement, and increase sales with Facebook Messenger marketing. She is also the host of the Hack Your Online Business podcast.